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How to Simplify Real Estate Agent Management

Real Estate Back Office

How do you manage your agents?

Managing your agents manually or with a patchwork of tech tools can make agent management complicated. When your agent management process is overcomplicated, it can make it difficult to retain agents, attract top talent, and help your agents reach their potential to maximize brokerage growth.

The good news is there’s an easier and simpler way to manage your agents. Wondering how? We’ll cover everything you need to streamline and simplify your agent management. Let’s take a look at their first way to simplify agent management – connecting your back office.

Step 1: Consolidate your tech

The first way to simplify agent management is to consolidate your back office tech stack.

To manage agents, your team needs data from transaction management, commissions, accounting, reporting, and more. With a fragmented tech stack, your team has to manually find, enter, and transfer data to manage agents. This manual data management is time-consuming, tedious, and can lead to agents not being managed properly.

By consolidating your tech stack, you can reduce manual data entry to simplify agent management. With a complete back office platform, everything your team needs to manage agents is in one place. This creates a seamless data flow. That way, your team doesn’t have to manually move and enter data. Instead, your complete back office platform can do it for your team.

Consolidating your tech reduces your team’s workload and simplifies agent management. This allows your team to focus on managing agents better – keeping current agents happy and attracting new talent.  

Step 2: Create personalized agent profiles

Another way to simplify agent management is by creating personalized agent profiles.

When manually managing agents, it can be easy for your team to mix up agent info (like commission data or progress tracking). This can make it hard to have accurate insight into agent performance, what agents do well, and areas where agents need extra support. If your agents don’t receive the support and management they need, they’ll look for another brokerage.

To simplify agent management and ensure every agent gets the support they need to thrive, your team should create personalized agent profiles with back office software. These profiles automatically store all agent data and tracking. This makes it easy for your team to see exactly how your agents are performing and what support they might need.

With personalized agent profiles, your team can spend less time tracking down agent data and more time helping your agents reach their potential.

Step 3: Streamline goal setting

Along with creating agent profiles, setting agent goals is another way to improve your agent management.

Setting goals helps motivate your agents and keep them on track. However, tracking agent goals can be a tedious and time-consuming process. Following up with agents, tracking down performance data, comparing data, and other goal-tracking tasks can be a time suck for you and your team. This can lead to agent goals not getting tracked, which hurts agent performance and satisfaction.

With the right back office software, you can streamline agent goal setting and tracking. Back office software makes it a breeze to track goals by providing easy-to-understand dashboards and progress reporting. That way, you and your team can track agent goals in minutes – making it easy to stay on top of everything.

By streamlining goal setting with back office software, you can simplify agent management and ensure goals are tracked – boosting agent satisfaction and performance.

Step 4: Provide checklists

In addition to streamlining goal setting, providing agents with checklists (like onboarding or transaction checklists) can simplify agent management.

From onboarding, to prospecting, to working with clients, to closing deals, and more, there are a lot of steps your agents have to remember every day. This makes it easy for agents to forget key steps (like submitting compliance docs). When agents forget steps, it creates more work for both your agents and your team. It also leads to agent frustration and lower agent productivity.

To manage your agents better, you can use back office software with custom checklists. These checklists lay out every step your agents need to complete for onboarding, different transaction types, and more. This makes it easy for your agents to remember everything they need to do. And, it reduces the workload for your team and your agents – freeing them up to focus on high-value tasks.

Creating custom checklists with back office software makes it easy for your agents to get everything done correctly the first time – simplifying agent management and helping agents thrive.

Step 5: Automate reminders

Lastly, you can simplify agent management by automating reminders.

With everything your agents need to do, it’s easy for tasks to fall through the cracks. Whether that’s submitting compliance docs, communicating with clients, completing transaction paperwork, or anything else, agents can easily drop the ball on tasks. While some of the tasks that fall through the cracks can be small, others can cause major headaches for you and your agents.

However, manually reminding agents to get everything done can be time-consuming. With back office software, you can eliminate manual reminders while ensuring agents still get everything done. This software can automatically remind agents of tasks – without your team needing to do anything.

By automating reminders, you can ensure agents get everything done – while freeing your team up to focus on what matters (like managing more transactions to help your brokerage grow).

Wrapping it up

Agent management is crucial to the success of your brokerage. Poor agent management can hinder agents and make it hard to retain or recruit top talent. However, manual agent management can make it difficult to provide great agent management.

To simplify and improve your agent management you should consolidate your tech stack, create personalized agent profiles, streamline goal setting, provide personalized checklists, and automate reminders. With simplified agent management, you can manage your agents better while having more time to devote to growing your brokerage.

Looking for back office software that can help you simplify agent management? Brokermint is the way to go. With Brokermint’s complete back office platform, you can consolidate your tech stack. And, with Brokermint’s agent management module, it’s easy to create personalized agent profiles, set goals, create checklists, and automate reminders.

Along with agent management, Brokermint also has transaction management, commission automation, accounting, and reporting and analytics. Brokermint’s five modules provide everything you need to streamline and modernize your back office.

Book your Brokermint demo today to see how you can simplify your agent management.