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How to Leverage Back Office Software with Coaching to Recruit Agents

Real Estate Back Office

Do you use coaching to recruit agents?

While recruiting top talent is a great way to help your brokerage grow, recruiting agents with potential can also help you reach your brokerage goals. To recruit these agents and maximize their potential, you need to provide coaching. However, manually coaching agents can be time-consuming – keeping you from other brokerage growth tasks.

With the right back office software, it’s a breeze to coach agents who need some help to reach their potential. Offering top-notch coaching with back office software also helps you recruit more agents. We’ll cover everything you need to know about recruiting talent with back office coaching. To start, let’s take a look at the first way to use back office software with coaching to recruit agents – data-driven improvements.

Use data to find areas to improve

The first way to leverage back office software with coaching to recruit agents is by using data to find areas to improve.

Agents who have potential are constantly looking for ways to improve. While you can tell these agents they need to prospect more, focus more heavily on marketing, or work with more clients, these unspecific suggestions do little to help these agents improve. And, these general suggestions do little to attract these agents to your brokerage.

Instead of general advice, you can attract agents with untapped potential with back office software with reporting and analytics. This software can aggregate agent data and generate reports on areas agents can improve. With this data-driven analysis of ways each agent can improve (like changing lead gen methods), back office software provides agents the info they need to reach their potential.

The right back office software can use data to provide agents with concrete ways they can get more clients and close more deals. These insights can help you recruit agents with potential to grow your brokerage.

Set and track goals

Another way to attract agents with potential is to make goal setting and tracking fast and easy.

Setting goals can help agents know what they need to do to reach their full potential. Tracking these goals can hold agents accountable and make it easier to achieve them. However, manually setting and tracking goals for every agent can be time-consuming and tedious. This makes it hard to stay on top of goal setting and tracking – leading to stalled agent growth and lower recruitment.

With back office software with goal setting/tracking, managing agent goals is easy. This software provides a single place to set all goals and view progress. With goal-setting reporting, this software can update you on agent progress in seconds. This makes it easy to see which agents need a little extra help and which agents should be recognized for their progress.

Back office software with goal setting and tracking makes it easy for agents to know what they need to do to reach their potential and receive support when they need it – helping you recruit more agents to grow your brokerage.

Keep agents on track with checklists

Along with setting and tracking goals, back office software with checklists can help you recruit agents with potential by making it easy for them to stay on track. 

From prospecting, to working with clients, to creating documents, to managing offers, and more, agents have a lot to do every day. Even the best agents can have trouble manually keeping track of everything they need to do. For agents with potential, struggling to stay on top of everything that needs to get done can limit their growth and make it hard to reach their full potential.

The right back office software makes it easy to stay on track with checklists. This software provides checklists for onboarding, transaction management, and more. These checklists ensure agents complete every step before they can do the next one. That way, it’s easy for agents to be compliant and get everything done – helping agents achieve success.

Back office software with checklists makes it easier for agents to complete all tasks and ensure compliance. By making it easier to accomplish everything, back office software can help you recruit more agents and reach your brokerage growth goals.

Automate reminders

The last way back office software with coaching can help you recruit agents is with automated reminders.

Meeting deadlines is critical to agent success. But, with agents having so much to manage, it can be hard for some agents to remember deadlines. Missing these deadlines can result in fewer prospects, unhappy clients, and lower referral rates – making it hard for agents to reach their potential.

Back office software makes it easy for agents to meet deadlines with automated reminders. This software can automatically alert agents of impending deadlines for tasks they haven’t completed yet. Automated reminders help take tasks off of agents’ plates while ensuring they meet deadlines – helping agents grow and reach their potential.

With automated reminders, agents can spend less time worrying about menial tasks and more time focusing on growth and reaching their goals. This can help you recruit more agents with potential to grow your brokerage.

Wrapping it up

Recruiting agents is essential to growing your brokerage. With agents having so many brokerage options, your brokerage needs to stand out to recruit agents. Providing best-in-class coaching with back office software can give your brokerage the edge you need to recruit agents with lots of potential.

Back office software makes coaching agents easy by providing data and analysis to find areas for agents to improve, making setting and tracking goals a breeze, offering checklists to keep agents on track, and automating reminders to ensure agents don’t miss deadlines. These tools to help agents reach their potential can help you recruit agents to grow your brokerage.

If you’re looking for the best back office software to help you recruit talent with coaching, Brokermint is the way to go. Brokermint’s reporting and analytics makes it easy to find data-driven insights to help agents improve. Plus, Brokermint has easy goal setting and tracking, checklists, and automated reminders to make helping agents grow a breeze.

Along with recruiting tools, Brokermint has five back office modules – transaction management, commission automation, accounting, agent management, and reporting/analytics. Brokermint’s five modules have everything you need to modernize and streamline your back office.

Book your Brokermint demo today to see how back office software with coaching features can help you recruit more agents.