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5 Essential Reports Every Successful Brokerage Needs

Real Estate Back Office

Do you have the data and insights you need to take your brokerage to the next level?

The right data and insights can help you spot the best opportunities, make smart decisions, and reach your brokerage growth goals. However, it can be difficult to know what data and insights are essential to your brokerage success.

With 5 key brokerage reports, you can make it easy to understand and utilize the right data to boost your brokerage success. In this post, we’ll cover everything you need to know about the top 5 reports your brokerage needs. To start, let’s take a look at the first report – agent performance.

1. Agent performance

The first essential report your brokerage needs is agent performance.

Your agents determine the success of your brokerage. If your agents are struggling to get clients and close deals, your brokerage will also struggle. However, it can be nearly impossible to check in on every agent manually. With so much to do every day, you don’t have the time to manually analyze each agent’s performance regularly.

Back office software with agent performance reporting can make tracking agent progress easy. This software can automatically generate agent performance reporting in seconds. That way, you can quickly and easily keep an eye on agent performance. With these reports, you can correct any problems you spot and reward top performers.

With back office software, it’s easy to generate agent performance reports to keep your agents on track and your brokerage growing.

2. Pipeline views

Another key report your brokerage needs to maximize success is pipeline view reporting.

Your brokerage success in the long term depends on the work your agents are doing now. While closing deals in the present is important, creating a full pipeline that supplies work for months is also crucial. But, it can be difficult to get a clear idea of each agent’s pipeline to make sure they’re on track.

With pipeline reporting in back office software, however, it’s a breeze to check agent pipelines. This software can quickly create agent pipeline reports that make it simple to see if agents have a full pipeline. If any agents are struggling with their pipeline, you can offer resources to help them get back on track.

Pipeline reporting helps you ensure your brokerage is successful now and in the future. Back office software makes pipeline reports easy to generate – freeing you up to focus on what matters.

3. Lead generation

Along with pipeline views, lead generation reports can also improve brokerage success.  

Successful lead generation is necessary for your agents to have a full pipeline and close as many deals as possible. As such, your agents likely use multiple lead gen methods. However, agents often have to guess which lead generation methods do and don’t work. This guesswork can lead to agents doubling down on methods that don’t work – reducing conversions and deals closed.

Lead gen reporting can eliminate this guesswork. Back office software that automatically creates lead generation reports makes it fast and easy for your agents to determine what works for them. Then, your agents can focus on the highest ROI lead gen methods to maximize conversions and deals closed.

With back office software, your agents can use data to find the best lead generation methods for them – leading to more clients and brokerage growth.

4. Compliance

In addition to lead generation, compliance reporting is another essential report every successful brokerage should use.  

Brokerage compliance is crucial to avoiding headaches down the road, attracting and retaining agents, growing your brokerage, and more. However, brokerage and agent compliance are complicated. It can take days (or weeks) to review brokerage and agent compliance. The time your team spends on manual compliance reporting is time they can’t spend growing your brokerage.

The right back office software makes compliance reporting quick and easy. Because this software can automatically generate compliance reports, your team only has to spend minutes (instead of weeks) checking compliance. These easy-to-understand compliance reports also make it simple to spot and resolve any problems.

With brokerage compliance reporting as part of back office software, your team can save time on compliance and focus more on growing your brokerage.

5. Brokerage performance

Lastly, brokerage performance is a must-have report for successful brokerages.

Knowing how your brokerage is performing is crucial to making smart decisions about your brokerage’s future. From projected and pending cash flow, to transaction volume, to past performance, and more, brokerage performance data helps you know where your brokerage is and where it needs to go.

Manual brokerage performance reporting can be a huge time suck for your team. Back office software with brokerage performance reports can generate performance reports in seconds. With fast brokerage performance report generation, you can look at the most up-to-date data to make better informed brokerage decisions.

Back office software with brokerage performance reporting can help you make the smart decisions that supercharge brokerage growth.

Wrapping it up

Data and analytics are crucial to the success of your brokerage. The right insights can help you make smart decisions to grow your brokerage and crush your goals. However, it can be difficult to sort through your data to find the insights you need.

Focusing on a few top reports can help you make the most out of your data. To boost brokerage success you need reports on agent performance, pipeline views, lead generation, compliance, and brokerage performance. With these five reports, you’ll have what you need to level up your brokerage.

Looking for the best back office software that has the reports your brokerage needs? Brokermint is the way to go. Brokermint’s reporting and analytics module can automatically generate agent performance, pipeline view, lead generation, compliance, brokerage performance reports, and more. Plus, Brokermint has custom reporting so you can easily create the reports your brokerage needs.

Along with reporting and analytics, Brokermint also offers transaction management, commission automation, accounting, and agent management. Brokermint’s five modules provide everything you need to streamline and modernize your back office.

Book your Brokermint demo today to see how the right reports can boost your brokerage success.