---
title: How to Choose the Right Real Estate Reporting and Analytics Software
description: When choosing reporting and analytics software, you should look for software with a dashboard view, custom reporting, transaction analytics, and integration.
image: https://blog.brokermint.com/hubfs/AdobeStock_293003010.jpeg
---

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# How to Choose the Right Real Estate Reporting and Analytics Software

 Real Estate Back Office

 February 28, 2024

Does your reporting and analytics software boost your brokerage performance?

The right analytics and reporting software can give you the insights you need to grow your brokerage. However, if you don’t choose the right reporting and analytics solution, you not only won’t get the insights you need to grow. You’ll also drive up expenses and lower productivity.

That’s why it’s crucial to choose the right reporting and analytics software for your brokerage. We’ll cover everything you need to know to choose the right reporting and analytics tool. To start, let’s take a look at the first step – ensuring it has a dashboard.

## **Feature #1: Dashboard view**

The first way to choose the right real estate reporting and analytics software for your brokerage is to choose a solution that has a dashboard overview.

Getting an overview of your business is key to spotting opportunities and making smart business decisions. However, with the wrong software, it can be challenging to get an aggregate view of your data. These solutions don’t have one central place to view your data and reports. So, your team has to spend hours compiling data to give you an overview – wasting time and lowering productivity.

With the right back office software, your team doesn’t have to waste time manually creating a data overview. Instead, the right back office software has a[dashboard view](https://blog.brokermint.com/mint/5-easy-ways-to-get-the-most-out-of-your-real-estate-reporting-and-analytics-software) built in. And, it can automatically fill a dashboard with all of your reporting and analytics data. That way, you can derive meaningful insights and make smart business decisions at just a glance.

Looking for brokerage reporting and analytics software with a dashboard overview is one way to choose the right solution. With a dashboard overview, you and your team can get insights and make decisions faster – saving time and boosting productivity.

## **Feature #2: Custom reporting**

Another essential feature you should look for in reporting and analytics software is custom reporting.

Your brokerage has its own unique business strategy, structure, and insight needs. Yet, many reporting and analytics solutions only have stock report templates. If your team needs a report that’s not in these standard reporting templates, your team has to manually create the report each time. This wastes time and stops your team from focusing on high-value tasks – like managing more transactions.

The right back office software should have[custom reporting](https://blog.brokermint.com/mint/how-to-make-real-estate-reporting-and-analytics-easy-and-useful) functionality. This software allows your team to create custom reporting templates that make it a breeze to run custom reports in the future. With this custom reporting, your team can generate reports to get the insights your brokerage needs in minutes.

Reporting and analytics software with custom reporting reduces the time your team has to spend on brokerage-specific reporting. Your team can generate meaningful insights in less time – boosting productivity and brokerage growth.

## **Feature #3: Transaction analytics**

Along with custom reporting, reporting and analytics software should also have transaction analytics.

Transaction data, like sales volume, listings, and lead performance are crucial for understanding what your brokerage does well and where it needs to improve. But, tracking this data manually on spreadsheets or paper docs can be time-consuming and error-prone. After spending weeks crafting transaction reports, the data in these reports might not even be relevant by the time your team finishes the report.

With the right back office reporting and analytics software, your team can automatically track[transaction analytics](https://blog.brokermint.com/mint/6-ways-to-boost-brokerage-performance-with-reporting-and-analytics). This software can automatically collect data like sales volume, listings, and lead performance. And, display it in easy-to-understand dashboards and reports. This makes it easy for you and your team to see what works for your brokerage and what doesn’t.

The right reporting and analytics software should automatically track transaction analytics. With this data, you can make informed decisions on what strategies to double down on and what strategies to switch up – increasing brokerage performance and growth.

## **Feature #4: Integration**

The last essential feature you should look for in your reporting and analytics software is integration.

Your team likely uses outside tools to manage your brokerage, like QuickBooks. And, if you’re a part of a franchise, your team needs to send franchise reports regularly. With the wrong reporting and analytics software, your team could be stuck manually transferring data or creating franchise reports – wasting time and lowering productivity.

The right reporting and analytics software should have[good integration](https://blog.brokermint.com/mint/good-tech-integration) to prevent this tedious manual work. With wide integration, your team can create a seamless data flow between your third-party tools and your back office platform. Plus, this software can automatically sync your data to Dash, making franchise reporting a breeze.

Reporting and analytics software with wide integration can reduce tedious manual data entry – speeding up analytics and reporting to save your team time and allow them to focus on growing your brokerage.

## **Wrapping it up**

Reporting and analytics can give you crucial insight into brokerage health, performance, growth, and opportunities. But, trying to manually manage reporting and analytics (or use the wrong software) makes it hard to reap these benefits – resulting in lower brokerage performance and stalled growth.

With the right analytics and reporting software, however, you can spot opportunities for growth and make smart business decisions that shape your brokerage’s future for the better. When choosing reporting and analytics software, you should look for software with a dashboard view, custom reporting, transaction analytics, and integration.

If you’re looking for the best reporting and analytics software,[Brokermint](https://brokermint.com/) is the way to go. Brokermint’s complete, cloud-based back office software has reporting dashboards and custom reporting. Plus, Brokermint automatically collects transaction analytics and has wide integration – making it easy to create a seamless data flow.

Along with reporting and analytics, Brokermint also has four other core modules –[transaction management](https://brokermint.com/real-estate-transaction-management/),[commission automation](https://brokermint.com/real-estate-commission-automation/),[accounting](https://brokermint.com/real-estate-accounting/), and[agent management](https://brokermint.com/real-estate-agent-management/). Together, Brokermint’s five modules have everything you need to streamline and modernize your back office.

[Book your Brokermint demo](https://brokermint.com/#get-a-demo) today to see how the right reporting and analytics software can help you boost productivity and reach your brokerage growth goals.

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