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How to Business Plan the Easy Way with Real Estate Back Office Software

Real Estate Back Office

Do you have a brokerage business plan?

Having a business plan is crucial to knowing how to meet your brokerage goals. Creating a business plan can give you insight into what your brokerage does well and where you could improve. However, manually putting together a business plan can be tedious and time-consuming.

With the right back office software, it’s easy to create a brokerage business plan. We’ll cover everything you need to know to business plan the easy way with back office software. Before we dive into that, let’s take a look at why business planning is essential.

Why is brokerage business planning necessary?

Brokerage business planning is essential to your brokerage’s success because it provides a road map of what you need to do to achieve your goals.

Without a business plan, you have to grow your brokerage based on guesswork. You have to make a guess at what works for your brokerage, what isn’t working, areas you need to invest in, and what gaps you need to fill. If you guess wrong, you’ll struggle to grow your brokerage, retain top agents, and meet your goals.

Business planning takes the guesswork out of growth. To business plan, you measure brokerage data like transaction volume, agent data, lead generation effectiveness, and more. Then, you use this data to see where you’re successful and where you need to improve. By making data-driven decisions, you can more effectively grow your brokerage and meet your goals.

Why business plan with back office software?

Creating a business plan manually is extremely time-consuming and tedious. Manually recording and analyzing these metrics throughout the year can be a huge project for your team. Measuring metrics can take hours each week. And, analysis can take your team days, weeks, or even months.

All this time spent on measuring and analyzing data takes your team away from other high-value tasks. Instead of spending time managing more transactions to help your brokerage grow, your team has to focus that time on collecting and analyzing data. Devoting so much time to business planning data management can stunt productivity and brokerage growth.

Business planning with back office software, however, is quick and easy. This software automatically tracks data throughout the year without any input needed from your team. Then, back office software can provide a dashboard overview and generate reports in seconds that provide actionable insights for business planning.

With the right back office software, business planning is a breeze.

How to business plan with back office software

Now that you know why business planning is necessary and why you should use back office software to business plan, let’s take a look at how to business plan with back office software:

Step 1: Find what your brokerage does well

The first step to business planning with back office software is to discover where your brokerage is excelling.

To create a business plan, you need to know what your brokerage does well. Finding your brokerage’s strengths can help you double down on what’s working to increase productivity, growth, and revenue.

Back office software can help you figure out what your brokerage strengths are with analytics and reporting. With this software, you can easily compare past and present metrics like sales volume, lead performance, listings, agent performance, and more. This can help you find areas your brokerage is outperforming prior years.

Once you’ve found where your brokerage thrives, you can create a business plan that emphasizes these strengths. By doubling down on what works, you can increase brokerage growth and reach your goals faster. 

Step 2: Find areas to improve

Along with discovering brokerage strengths, you also need to find areas your brokerage could improve to create a business plan.

In addition to what your brokerage does well, business planning also involves finding any gaps in your brokerage and figuring out how to fill them. By assessing brokerage gaps, you can stop doing things that don’t work. And, you can find ways to fix any problems that are holding you back from reaching your goals.

With back office software, you can easily find gaps in your brokerage performance with custom reporting. You can create custom reports for any area of your brokerage (like agent performance, commissions, sales volume, and more). Then, you can find areas where your brokerage isn’t performing as expected.

When creating your business plan, you can come up with steps to increase performance in areas your brokerage is struggling. By paying attention to where your brokerage can improve, you can boost performance across the board to increase growth and meet your goals.

Step 3: Plan for growth

Lastly, to business plan with back office software, you need to compile the data on where you thrive and where you can improve into a cohesive business plan.  

To grow, you need to find ways to increase agent production, manage expenses, and recruit new talent. By looking at areas your brokerage shines and places your brokerage can improve, you can find effective ways to lean into what you do well to promote growth. And, what you can change to encourage higher agent production, lower expenses, and effective recruiting.

With the data you collect and analyze with your back office software, finding ways to grow is easy. Analytics dashboards, custom reporting, transaction analytics, and more make it simple to find the data you need to make smart and effective decisions. This makes it a breeze to know what you need to do to grow your brokerage and reach your goals.

Wrapping it up

Business planning is essential to agent and brokerage success. While you encourage your agents to business plan, it can be easy to forget to business plan for your brokerage. However, not creating a brokerage business plan can make it hard to grow and reach your goals.

Manual business planning can be frustrating and time-consuming. Business planning with back office software, on the other hand, is quick and easy. To business plan with back office software, you need to find where your brokerage excels, figure out areas your brokerage can improve, and create a growth plan from these insights.  

If you’re looking for the best back office software to help you business plan, Brokermint is the way to go. Brokermint’s complete, cloud-based back office system automatically tracks key brokerage metrics. And, dashboard views and custom reporting make it a breeze to find your brokerage’s strengths and areas to improve.

Along with business planning, Brokermint has five back office modules – transaction management, commission automation, accounting, agent management, and reporting/analytics. With these five modules, Brokermint has everything you need to streamline and modernize your back office.

Book your Brokermint demo today to see how you can business plan the easy way with back office software.